Personal Branding 101: The 9 Be’s
Personal Branding is much looked over item with new and even some seasoned entrepreneurs today. In today’s crowded world we have to find ways to grow our businesses and really stand out from the competition. Let’s face it, there thousands of social media managers. I need to do everything I can to stand out from the rest. You need to do the same. There is power behind personal branding, and I am going to share with you the 9 Be’s of personal branding to help you become a rockstar in your niche. Are you ready? You do not have to be a large company to have great brand presence.
Wouldn’t you just love it people were all warm and fuzzy about your brand like they are for a brand like Apple? Having great likeability can go a long way and help build new relationships that could lead to revenue and increased brand loyalty.
Are you being consistent in your business practices? You should be, and that includes your online presence. Post on your social networks on a more consistent basis, so your target audience will learn to expect fresh content from you regularly. This will also increase the chance of brand exposure to others.
Being passionate is a must. I love seeing a company passionate about their work. I am passionate about what I do. Having passion shows itself in your products or services, and gives a level of quality and satisfaction. Passion or lackthereof shows in everything you do.
Do not be different JUST to be different. Be different because you have a unique product or service you offer, or you are have unique qualities that shine. Find your niche, and make it a point to become well known in it. It is crowded out here, you have to differentiate yourself from the rest. Give people a reason to choose you over your competitor.
Make yourself memorable! You want to leave a lasting memory. What is the first thing you think of when you think of your favorite brand? In personal branding have this question in the back of your mind when you are creating your branding strategy.
Are you promoting interaction with you business? Use promotions and giveaways to get your audience to interact with your business and brand.
Create interesting and fresh logos, art, and fonts to make you and your business pop.
Are you mixing and mingling with the people? Are you engaging on social networks? Engagement now is more important that ever. People do not just want to be bombarded with product information. They want to know that you care about them. Show them by engaging with them.
You are human right? Time and time again I see entrepreneurs hiding behind pictures and logos. People want to interact with a human, not a faceless entity.
Personal branding will help your business go a long way. Follow these 9 Be’s, and you are on your way to being a rock star.