Not Another Social Media Manager
Everyone seems to be a guru,expert,ninja these days. I know some great colleagues, and well, I know some who have some beautiful,sunny, warm, beachfront property to sell you in Alaska. A few weeks ago I told you about the 7 Great Qualities of a Social Media Manager. I hope you took notes. If you didn’t, it’s time to get re-familiar. I have heard out in the networking streets people say, “not another social media manager” or “I have met five of you this week alone.” Seriously?
Houston we have a problem. I have been on Twitter since it started in 2009, Facebook since 2007, long before I chose to get into social media. Did that mean I was a social media manager prior to starting my own company? No. Did I have knowledge that may have been a bit more advanced than the average user? I can certainly say yes here. That did not qualify me as a guru,expert,ninja. I would say it gave me a head start in the game, but it didn’t qualify me.
If I had a quarter for every so called “guru” and “expert” out there, I’d be rich. Honestly if I was rich I would be on a beach in Hawaii sipping on Moscato getting fanned by huge leaves and eating grapes instead of sitting here typing this wonderful post about gurus,experts, and ninjas. Some of these guys out here might as well be selling snake oil.
Social Media Is Not For Everyone
Just because you can, doesn’t mean you should. Sometimes see people decide to become a social media manager because of the high income potential it brings. Not the best reason to get into this industry. I decided to do social media and social networking because I am a tech guy, and I was already social networking. My passion is to take an inexperienced entrepreneur in social media and help them excel to reach their goals in social media. I help them gain clarity and focus on branding themselves in order to be successful using social networking for their business. What is their passion or drive to be in this business? Make sure you ask!
Don’t Believe the Hype
Results guaranteed. I can get you 1000 followers and fans for $20. Friends this is all hype. Any good social media manager knows that while you may be able to do that for them, that doesn’t automatically mean dollar signs. If every fan I obtain for you equals a $1, I’d be in Maui again. It is quality and not quantity. ROI is still in a grey area of being completely measurable. Guarantees and promises can’t be made. Just because I walk into a store, there is no guarantee I am going to buy. The same applies here. Don’t believe the hype.
It is Hectic Out There
Don’t believe me? Click here to take a peek in the hectic life of a Social Media Manager. I spend countless hours reading, studying, social networking, measuring, creating content, listening and researching. My clients contact me after hours; it isn’t as glamorous as it is sold.
When to Run
I previously told you the good qualities. Now you need to know when to run. Take notes:
- They call themselves gurus, experts, or ninjas
- They make promises and guarantees
- They are not on any social networks
- They tweet-for-hire
- They are not social networking or engaging (Isn’t that what this is all about?)
- They have a locked Twitter account
- They haven’t updated their profiles since 2011
- No original content, all content is re-tweeted or re-posted
Take Great Caution
Choose your Social Media Manager wisely. Do your due diligence and research how they are social networking in the industry with their clients and colleagues. Now you can’t say you have not been warned.