Web site SWOT Evaluation – A Actual Life Instance
Do you marvel what is going on to your Web enterprise? Why cannot you get site visitors to your web site? the conversion charge is just too low; or the opt-in customer is just too few?
I confronted an identical scenario these days and tried to make use of what I knew about SWOT evaluation in my web enterprise. I exploit the identical method to carry out a SWOT on a web site and surprisingly found some precious details for my web site
On this article, I share with you my concrete instance of SWOT evaluation of my web site. You’re welcome to make use of it as a reference in your earned web enterprise.
Beneath is an instance of a web site SWOT evaluation carried out alone Complete High quality Administration web site that I revealed in 2001. It was written utilizing a knowledge-based strategy. The rating of this web site is on Google web page #9 and has a PR=2. After 8 years of publication, it has by no means reached the third web page of Google. A few of chances are you’ll know that my new 3 month publish SWOT Evaluation Weblog ranked the #1 Google web page for the previous 3 months. This success story made me marvel why my Complete high quality administration web site web page rating is so behind.
My aim is to maneuver my Complete High quality Administration web site to Google web page #1-3 and I’ve carried out a SWOT evaluation of the web site utilizing the SWOT evaluation template and instance as guides. Beneath is an instance of a SWOT evaluation from my web site:
The SWOT Issue – Strengths
S1 – 8 12 months previous website – matured
S2 – web site with targeted sensible examples and case research on Complete High quality Administration
S3 – website ranked Google web page #1 on Google.com.my with just one key phrase – “tqm”
The SWOT Issue – Weaknesses
W1 – web site design is unprofessional
W2 – web site content material stays static for a number of years
W3 – navigation on the location isn’t exhaustive
The SWOT Issue – Alternatives
O1 – Complete High quality Administration on-line analysis is in excessive demand
O2 – restricted availability of case research and TQM report on web site
O3 – on-line web site builder software program is often out there
The SWOT Issue – Threats
T1 – the web site with new content material and blogs moved to the highest of the Google web page
T2 – the variety of guests to this TQM web site could be very low (in response to awstat)
From the 4 SWOT components, I proceed to evaluate the severity and impression of every issue as a way of prioritizing whereas persevering with to make use of the SWOT mannequin to formulate methods. As soon as the methods are formulated, I’m the one one who can act. I encourage you to take this instance as a case research in your personal web enterprise or web site and software SWOT evaluation